Audio team makes it easy for digital editors to say ‘yes’

Daniel Dopp is a digital audio producer at ESPN, where he has worked for four years producing several different podcasts including Fantasy Focus Football, The Bill Barnwell Show, and Adam Schefter’s Know Them From Adam. He does everything from generating story ideas, to coordinating and booking guests, to mixing and publishing final cuts. In order to promote the content from the finished shows, he takes short, juicy clips and sends them — along with a transcript generated by Pop Up Archive — to the ESPN editorial team for use in other content such as TV shows or online stories.

Daniel extracts and shares clips from Know Them From Adam more than the other shows since it’s more interview-based. “Recently we had on DeAngelo Williams, a running back who’s been around for 11 years, and he had a few choice comments about teams he wouldn’t sign with. It was a newsy and slightly provocative piece of tape, so I took out the clip, put it into Pop Up Archive to get a transcript, and then sent it to a few different editorial teams here at ESPN.” The combination of transcript and clip made it easy for editors Daniel works with to evaluate the content, getting them to ‘yes, we’ll do something with this’ more easily and quickly.

“Once they have a clip like the DeAngelo Williams one, ESPN editors might write a story about it, or put it on his player card, or alert the team he most played for most recently to his comments” Daniel explained. “It’s a way to spread content to as many platforms as we can, and to bring as much attention to the podcast as we can. That Pop Up Archive enables us to quickly generate a transcript to accompany the clip makes it a hundred times easier to do this than sending an audio clip and saying ‘you should listen to this because there’s good stuff there.’” With Daniel’s approach, people can read the transcript and see for themselves that it’s good tape, overcoming a disinclination to open an audio file without other context. “With the number of stories coming across our desks,” said Daniel, “any way that you can make it easier for an editor to assess the value of something also makes it likelier that they will highlight your content.”

Before sharing the clips and transcripts, Daniel uses the Pop Up Archive editor to get them to 100 percent accuracy. He keeps the clips between about 30 seconds and a few minutes long, and does four to five at a time. “It’s time-consuming to transcribe and promote tape when you have so many pieces of content and a never-ending news cycle. I wouldn’t be able to do efficient promotion of these clips without a tool like Pop Up. It makes my job so much easier, and it makes me more effective at extending the life of these stories to different audiences.”

Daniel has tried other transcript services, but didn’t find them very useful — he’d often end up doing the transcription himself when he had time. (This sometimes meant that he ended up missing out on a number of opportunities because it had to happen in such a short timeframe.) “The accuracy that Pop Up Archive gives me is close enough that I can clean up everything and put it to use quickly. Of all the transcription services I’ve used it’s the most accurate and timely.”