Case study: helping Snap Judgment tell stories with a beat

How Pop Up helps power the popular WNYC show

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Snap Judgment is leading the pack of what Ira Glass has termed the “new wave of public radio.” With its one-two punch of stranger-than-fiction tales and cinematic sound design, the WNYC show doesn’t lend to casual listening; Snap’s audio mojo immediately hooks listeners, drawing them into an immersive world of real-life characters and extraordinary experiences.

Joe Rosenberg is one of the many talented producers digging up and dishing out stories for Snap Judgment. “The Writing Is On the Wall,” one of the pieces Joe is most proud of, tells about the murder trial of Alvin Ridley, a reclusive boogeyman to his small hometown of Ringgold, Georgia. Accused of imprisoning his wife for decades before murdering her, Ridley’s case seems open and shut until McCracken Poston, a local lawyer and failed politician, takes an unlikely interest in him and discovers there’s more to the misunderstood man.The retooled player is formatted to provide optimal readability and speed up your editing workflow. Instead of a line-by-line format, the new player displays text in paragraphs, much like you’d expect from any word processing software.

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Joe conducted hours and hours of interviews with Poston, jurors, and other Ringgold locals to get the full story in the words of those who lived it. To manage all the tape he logged, Joe turned to Pop Up Archive. “Under deadline, I have to be extremely time efficient. Using Pop Up Archive is a major time management strategy for me,” he says.

Pop Up Archive transcripts not only save time that would otherwise be spent transcribing by ear, but they also give structure to Joe and his colleagues’ production process. “The transcriptions help me listen to the audio differently. I use them to select cuts from the raw tape and think about how I’m going to organize the piece,” Joe says.

We’re proud to help Snap Judgment save time and stay on point to deliver its trademark “storytelling with a beat” week after week.

Hear more of Joe Rosenberg’s work:
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