Introducing the new and improved

In 2014, our co-founders — Anne Wootton and Bailey Smith — were very, very busy.

Every day they were commuting from Oakland, CA to 500 Startups’ Mountain View accelerator  as they developed Pop Up Archive, a business then in its infancy. They talked about developing a product that was like Google for all types of audio. Then the podcast “Serial” was released.

Anne and Bailey watched Serial develop a huge and passionate following nearly instantly — and the unprecedented binge-listening that followed. They realized the technology they were developing could be uniquely applied to the burgeoning new industry of on-demand audio, and started thinking about how tools to automatically transcribe, search, and extract metadata could help build the future of podcast discovery and listening.

From that effort, we built, a one-stop intelligence engine for podcasts that provides more —and more sophisticated — discoverability and information about who is listening to what, and how they’re sharing it, than is captured by the iTunes charts. encompasses a number of cool features, and here are three we’d particularly like to highlight:

  • Buzz score

Use buzz score to discover which podcast episodes are being talked about the most. Derived from a number of relevant factors, including social chatter from podcast listeners across the web, this quality rating helps find the best episodes of shows you love — as well as uncover new hidden gems.

Think of topic clusters as a sophisticated discovery tool that’s also really simple. We’ve analyzed thousands of episodes to create topic-based clusters, so you can discover content by topics like “NSFW,” “Death/Disaster,” “Relationships,” “Guns/Police,” and more.

Easily select a favorite audio clip and share it as a short, snappy video on Facebook or Twitter as a short video, allowing you to instantly share with your followers (even those with their sound turned off) the amazing piece of tape you just heard.

Over the course of the past two years we’ve learned a lot and have been helped along the way by a wide community of people — from our Pop Up Archive customers, to creators and distributors in the on-demand audio world, to ordinary people sharing the shows and episodes they love most.

Thanks to everyone who has been a part of up until now. And to all of our newcomers: welcome! Explore some of our features and, if you’re a developer, jump in and start using our API and to build something cool.